Available in July in select markets, and coined “Wybo” in the states, the vodka is produced with pure rye grain exclusively from Poland, earning the esteemed Polish Vodka Seal. Wybo, created in 1927, is currently sold in more than 80 countries worldwide, and touts more than 20 international awards in addition to winning a Gold Medal in the 2014 San Francisco World Spirits Competition. Wyborowa was the 3rd fastest growing premium vodka brand in the world in 2013**.
“We are thrilled to introduce Wybo, and the rich story of the brand, to people throughout the country,” said Henrik Ellstrom, Global Marketing Director at The Wyborowa Company. “Wybo is a national icon in its home country Poland, and we are very proud to be able to offer the brand in the U.S. Our research show significant potential to attract U.S consumers looking for a vodka with excellent quality and origin credentials at an affordable price, and with Crillon Importers under the leadership of Michel Roux we have found the right route to market for the brand”
Available in a long neck bottle and a newly designed “ripped paper” label in navy blue and silver,Wybo is craft distilled in 40 small-scale agricultural distilleries in Western Poland and is run through a continuous distillation process giving the vodka its exceptional smoothness.
Wybo will be distributed in the U.S. by Crillon Importers Ltd., headquartered in Paramus, N.J., an importer and owner of a variety of international spirits, and priced around $15.99 for 750 ml.
For more information on Wyborowa, please visit wybo.com.
* Among vodkas certified by Polish Vodka Association (MAT Jan14, AC Nielsen)
**Impact 2014, Top 100 premium spirits brands worldwide
About Crillon Importers
Rhum Barbancourt, Magellan Gin, Absente Absinthe Refined and Wyborowa Wodka are imported and marketed in the United States by Crillon Importers. Located in Paramus, New Jersey, Crillon Importers was founded by legendary spirits marketer Michel Roux. For more information, please visit crillonimporters.com.